Social Media Growth Samples
Below are some samples of my freelance social media management work. I take full ownership of social media accounts, handling everything from content creation and repurposing to content planning, caption writing, and execution. While many social media projects require a team, I have developed an efficient process that allows me to manage accounts independently and achieve impressive results. As a self-starter, I excel in managing social media projects without needing guidance. I pride myself on creating valuable, engaging content that perfectly aligns with the client's niche and aesthetic. I am skilled in being adaptable to any niche and client, especially if they are organized.
This brand is a flight school based in New Jersey called Alpha Aviation. With this account, I repurposed all of their content for social media distribution, in addition to writing captions, branding, and restructuring the entire social media account. I grew the account from 200 followers to 2,300 followers within a year by posting 2 to 3 times per week. This particular client focused on maintaining online activity rather than a growth strategy.
Typically, in my process, I create content plans for the timeline of all my projects. I either create or repurpose content, write captions, and then execute the plan. I use specific digital assets to brand the REEL covers, tailoring them to fit the account's niche. For example, with this account, the branding reflects that of a flight school. 10 Hours a month are allocated for this project.
I retained this client, Aliyah Moulden, for over two years. As one of the youngest contestants on NBC's The Voice in 2016, Aliyah needed a robust social media presence. I grew her accounts from 36,000 to 137,000 followers by implementing a targeted growth strategy. Posting five times per week, we achieved significant results and boosted her online presence. 20 Hours per month were allocated for this project.
This brand is a Singaporean coffee company based in both Singapore and New York. This was my first international client. Within 10 months, I grew the account from 30 followers to over 1,200 by posting twice a week without a formal growth strategy. Additionally, I created 90% of the social media content, including custom imagery to brand the company. About 10% of the content was repurposed and formatted from existing company materials. Furthermore, I crafted all of the highlights and the bio for the account. 8 Hours a month were allocated for this project.
For this candle brand, I created 70% of the social media content and repurposed 30%. I grew the brand's following from zero to 14,000 within 10 months by focusing on providing valuable content and appealing visuals. Over a two-month period, I reached over 500,000 accounts. 20 Hours a month were allocated for this project.
I assisted artist J. Rome, formerly on ABC's *Duets*, with six months of social media project management. During this time, I grew his account by over 5,000 followers, posting four times per week. I was solely responsible for repurposing and reformatting content and crafting engagement strategies to enhance interaction and strengthen his online accounts. 15 Hours per month were allocated for this project.
Social Media Branding Samples
Branding is a natural interest of mine, and I take pride in bringing it to life in the social media accounts I manage.
Here is an example of my work with a med spa. I created all the content, including photographs, videos, and graphics, to develop a strong aesthetic for the med spa.
For the Singaporean coffee brand based in New York and Singapore, I was responsible for the New York branding. The objective was to showcase the brand while weaving in elements of the New York lifestyle, which is captured here.
I also worked with a cannabis brand with the goal of creating a lifestyle brand beyond cannabis products. I handled the casting for models, developed imagery for the products, and created a cohesive grid that reflected the brand's desire to be seen as a lifestyle brand rather than just a cannabis company.